Why St. Louis Billboards and Social Media Work Better Together
Smart St. Louis business owners know that billboard advertising doesn't exist in a vacuum. When you combine strategic St. Louis billboard placements with targeted social media campaigns, you create a powerful one-two punch that maximizes your marketing investment.
Create Buzz Before Your Billboard Goes Live
Use social media to build anticipation for your billboard launch. Post behind-the-scenes content of your billboard installation along I-70 near Lambert Airport or share time-lapse videos of your design going up on Highway 40 through Clayton. This pre-launch buzz gets your existing social followers excited and creates shareable content that extends your reach beyond the physical billboard location.
Local St. Louis businesses have found success posting "coming soon" teasers on Instagram and Facebook, especially when targeting high-traffic corridors like I-64 through the Central West End or Highway 141 in West County.
Drive Social Engagement with Billboard Content
Your billboard should include social media elements that encourage interaction:
- Hashtags: Create a memorable hashtag that commuters can easily remember and use when posting about your billboard
- QR codes: Link directly to your Instagram, Facebook, or TikTok for immediate mobile engagement
- Photo opportunities: Design billboards that people want to photograph and share, especially in Instagram-friendly neighborhoods like The Hill or Soulard
Location-Specific Social Strategies
Different St. Louis corridors call for different social approaches. Billboards along I-270 near West County shopping centers pair well with Facebook campaigns targeting suburban families. Highway 40 placements through University City work great with Instagram content targeting younger demographics and Washington University students.
For billboards in downtown St. Louis near Busch Stadium or the Gateway Arch, create social content that taps into local pride and sports culture. Cardinals fans love sharing content that celebrates St. Louis, making your billboard more likely to go viral on game days.
Track Cross-Platform Performance
Monitor how your billboard and social campaigns work together:
- Use location-based Instagram and Facebook insights to see engagement spikes near your billboard locations
- Track hashtag usage and mentions when your billboard goes live
- Monitor website traffic from both social media and location-based searches
- Set up Google My Business insights to see increased searches for your business from billboard corridor zip codes
Maximize Coverage Across St. Louis Metro
Strategic billboard placement combined with geo-targeted social ads can blanket the entire St. Louis metro area. A billboard on I-55 near South County combined with Facebook ads targeting Oakville and Mehlville residents creates comprehensive local coverage.
Similarly, Highway 70 placements near Earth City work perfectly with LinkedIn campaigns targeting professionals commuting from St. Charles County, while social media ads can reach the same audience during evening hours when they're not driving.
Local Content That Resonates
Create social media content that celebrates St. Louis culture alongside your billboard campaign. Reference local landmarks, use St. Louis slang, or tie into current events at Forest Park or the Fox Theatre. This local authenticity makes both your billboard and social content more memorable and shareable among St. Louis residents.
Ready to amplify your St. Louis marketing with a strategic billboard and social media combination? Get a free quote and let's discuss how to maximize your campaign's impact across the Gateway City.